Notes

On fast redirects, careful details, and tools that get out of the way.

Engineering · 6 min read

Why the shortest path starts with Rust

What a redirect actually costs, why language choice is only part of the story, and where Vink spends its latency budget.

Product practice · 4 min read

Rehearse before you share

A route can be simple to create and surprisingly hard to reason about. Make the decision visible before the campaign goes live.

Design & privacy · 4 min read

Useful analytics, with less baggage

Keep the information that helps you understand a campaign. Leave raw identifiers out of the event store.